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Research & Outreach on the "Demand Side"
By CASH, Vol. 1
No. 1, March 1994 (Author: G. Cajetan Lune, Joven Project)
For the past thirty years attention has been
focused on the health practices and problems of male sex workers.
In the last decade, an even greater level of interest in this
area has come about due to: (1) a growing interest in homosexual
behaviors, lifestyles, and social issues and (2) concern and
panic generated by the HIV/AIDS epidemic. With respect to the
second factor, recent research studies and media reports have
suggested, erroneously, that male and female sex workers are
primary “vectors” of HIV transmission into the “heterosexual
community.” The stigmatizing and blaming manner in which
sex workers are viewed with respect to HIV completely ignores
the behaviors and practices of sex workers’ clients (“john”)
and the varied and complex nature of the interactions between
these two groups.
Little research has focused on the lifestyles,
health beliefs, and sexual practices of the clients of male
sex workers or sought to understand the true nature of the “demand”
side of male sex work. This rather glaring imbalance is a reflection
of practical and political factors alike. Researchers and social
service providers find access to this population highly problematic,
since most people who pay for sex are reluctant to self-identify
as such. Anecdotal accounts make it clear that clients come
from all echelons of society and are frequently married and
parenting. The overwhelming social and legal sanctions connected
with soliciting the services of a sex worker (especially when
same-sex activity or sex with a minor is involved), combined
with the “infidelity factor” for those who are married,
means that most people participating in these activities do
so in secret and mean to keep it that way. At the same time,
sex workers are rarely willing or able to identify their clients
out of fear of retaliation or the loss of future income. Law
enforcement might be expected to provide an effective, if unwelcome
point of access to the hard-to-reach sex industry consumer.
However, such institutions generally prefer to identify, control,
and penalize sex workers rather than their customers who may
be viewed as “family men” and “law-abiding
citizens,” or whose wealth, political power or social
standing makes then less-than-attractive targets for police
intervention.
The characteristics of the sex industry must
be better understood from both the sex worker and client perspectives
in order to distinguish the range of activities that occur and
their impact upon the individuals involved. The range includes
abusive and exploitative relationships as well as caring and
supportive ones, and casual or one-time contacts as well as
regular clients of “sugar daddy” arrangements involving
ongoing and/or more emotionally based pairings. Many sex workers
report that they have found individual clients and “sugar
daddies” to be more helpful and supportive in the long-run
than social services or agency interventions. Innovative outreach
and service interventions should both recognize and reflect
the variations in what is too often simplistically viewed in
generic “Sex worker/john” terms and seek to devise
creative means for directing health education to sex workers
as well as their clients.
Given the difficulty of identifying and reaching
out to johns, interventions which prepare male sex workers to
function as health educators for their peers, intimate partners,
and clients continue to be useful and necessary. At the same
time, HIV education messages and information about services
and resources which speak directly to johns may be published
in newspapers and magazines which advertise “outcall,”
massage, and male model or escort services – without making
these individuals vulnerable to exposure. Targeted HIV prevention
literature may also be broadly distributed in appropriate locations
such as bars, parks, theaters, and street areas where contacts
are made. Media reporting, which misrepresents or exploits sex
workers must be counters; non-sensationalized reporting which
places equal emphasis upon the supply and demand side of sex
work should be encouraged.
Progressive research must be initiated to understand
the significant influence that clients’ attitudes, beliefs,
and behaviors may have on sex workers’ potential risk
for HIV infection. For example, a client’s willingness
to pay more for unsafe sexual activities can lead sex workers
– especially younger, financially needy, or less experienced
ones – to take unnecessary risks in the work settings.
In response, health interventions must do more than teach safer
sex practices; they must help sex workers learn and develop
communication and negotiation skills – best achieved through
peer education activities in which sex workers share amongst
themselves tried-and-true techniques for communicating with
clients and self-protection.
At the same time, as researchers, advocates,
social service providers, and outreach workers, we should continue
to explore ways of creating a fair and equitable balance in
our approach to the issue of HIV prevention in the male sex
industry – one which seeks to address the needs of workers
and clients alike, and to overcome stereotypes and misinformation
which cast sex workers as HIV “vectors” into other
communities.

Now disbanded, CASH (Coalition Advocating Safer
Hustling) was a revolutionary group attempting to gather outreach
workers from around North America to discuss sexwork seriously.
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